Life insurance
Protection Commissions Payments
Explore our commission rates and what you can expect from selling VitalityLife.
We are responsible for the following services relating to its products:
- creating and maintaining agency reports
- continuing to create and maintain Registered Individual records and panelling
- paying commission
- issuing new electronic commission statements
- monitoring agency debts
- all agency and commission enquiries.
Our attractive commissions give you more chances to create long-term revenue streams
With Vitality, a highly engaged client is much more likely to be a happy and healthy client1 too. Those who participate with the Vitality Programme are not only likely to live longer2, but they also generate far more value from their plan3 - long before a claim is made. All this means they value their adviser more, which tends to lead to more referrals and generate additional sales opportunities4.
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1 Members who participate in the Vitality Programme are on average 20% more likely to improve their health across seven key lifestyle factors (physical activity, sleep, healthy eating, alcohol intake, smoking, BMI and mental health) year on year, Vitality data 2020.
2 Vitality members can live up to 5 years longer through the Vitality Programme. Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates. Vitality study 2024.
3 Members saved £99m through the Vitality Programme in 2024, VitalityLife Claims and Shared Value Report 2025
4 Average commission for advisers over time is 35% more for engaged clients than for non-Optimised plans, according to Vitality internal data, September 2019.
2 Vitality members can live up to 5 years longer through the Vitality Programme. Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates. Vitality study 2024.
3 Members saved £99m through the Vitality Programme in 2024, VitalityLife Claims and Shared Value Report 2025
4 Average commission for advisers over time is 35% more for engaged clients than for non-Optimised plans, according to Vitality internal data, September 2019.