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Learn more about the Vitality difference, Vitality's Business Healthcare and Personal Healthcare options and building your client's plan 

The VitalityHealth difference

Vitality GP offers your clients virtual GP consultations within 48 hours with benefits such as written prescriptions, self-referral into physiotherapy, Talking Therapy services and a skin analytics service.

A key benefit of Vitality GP is its integration with onward care. Your clients can be referred quickly and conveniently to the most appropriate and high quality specialist through our Consultant Select pathway. They will also have access to a minimum of two face-to-face GP consultations in Greater London per plan year, for only £20 per consultation.

Unlike some of our competitors, we promise to pay for recognised consultants’ and anaesthetists’ fees in full for in-patient and day-patient treatment. 

This means that your clients will not be faced with a shortfall – provided the treatment is covered. 


Learn more about our Full Cover Promise
 As well as all of the benefits of Core Cover such as Advanced Cancer Cover, we offer a rich range of cover options. This includes access to the most holistic mental health offering in the market and comprehensive out-patient and diagnostic cover. 

Award-Winning Cover

Vitality’s market-leading health insurance products have been recognised by various awards. 
  • Defaqto 5-Star Rating Individual Private Health Insurance 2012-2020
  • Best Individual Private Health Insurance  Cover Excellence Awards 2017 – 2018
  • Best Customer Service provider in the insurance sector  UK Customer Experience Awards 2018



The Vitality Programme is the largest behavioural platform linked to insurance globally and is designed to make your clients healthier. In doing so, your clients can access a range of discounts and rewards – worth over £100m to our members during 2019.

Our renewal prices are based on our ABC pricing model which is fair, intuitive and transparent. We use your clients Age, Base rate increase, Claims history and engagement with the Vitality Programme to calculate their renewal premium.

Members can also reduce renewal price increases by engaging with the Vitality Programme.

All adds up to compelling 'reasons why' for your Personal and Business customers

  • Better employee health - 28% fewer sickness episodes than employees who aren't engaged in the Vitality Programme
  • Faster employee recovery - 45% less absenteeism due to sickness than employees not engaged in the Vitality Programme
  • Greater employee performance - 38% perform better at their jobs (making more lead generation calls) and are twice as likely to be assessed as high performers 
  • Productivity - Healthy organisations are 25 days a year more productive per employee than unhealthy organisations
  • Increased employee engagement and satisfaction - 35% greater work engagement and 140% more likely to report high job satisfaction when compared to employees not engaging with the Vitality Programme
  • Recruitment and retention - VitalityHealth appeals to a wide range of employees and encourages them to engage with their health
Sources: Britain's Healthiest Workplace data 2018
  • Peace of mind from award-winning, 5 star Defaqto rated cover
  • Support and rewards for making healthy lifestyle choices, helping reduce the risk of ill health 
  • Savings with the Vitality partners, regardless of whether members claim or not, they can benefit from cover with Vitality

Building your plan

All our plans start with Core Cover, which has a variety of benefits.

Included in a member’s Core Cover:

Integrated Primary Care – Vitality GP, Face-to-Face GP and additional services, easily facilitated through the Vitality GP app.

Out-patient surgical procedures – Vitality pays for  eligible surgical procedures where members are treated as an out-patient.

Mental Health support – Vitality provides holistic support, regardless of your clients state of health, engaging in positive, preventative health behaviours. 

In-patient and day-patient treatment – Vitality covers eligible hospital, consultant and diagnostic tests. 

Advanced Cancer Cover – Providing members with comprehensive treatment and support when they need it. 

Additional benefits - Including private ambulance, parent accommodation and home nursing.

Create a plan that suits your client’s needs and budget by choosing from a range of options.

Out-patient Cover – Covers out-patient consultations and consultant fees when needed as part of your clients treatment. Out-patient diagnostics include physiotherapy, MRI, CT & PET scans, blood tests, x-rays, radiology and pathology when referred by a consultant.

Did you know?
Vitality's physiotherapy network includes over 7,000 accredited clinics across the UK. Treatment is covered in full within our network and capped per session if member's visit a physiotherapist outside our network.


Mental Health Cover – Mental Health Cover provides your client with more comprehensive treatment when required. 

Therapies Cover – Full cover for chiropractic treatment; osteopathy; chiropody/podiatry; acupuncture; homeopathy; and two consultations with a dietician following a GP or consultant referral.

Dental Cover – Vitality’s Dental Cover makes it easier and more affordable for members to look after their teeth. We offer two levels of dental cover – depending on how much your client wants to spend and how much cover they want. Whichever they pick, they’re free to choose their own dentist.

Worldwide Travel Cover - Our Worldwide Travel Cover includes up to £10 million emergency medical expenses overseas, as well as lost luggage, delayed flights and more.

Our Business Healthcare plan also offers the ability to add an Employee Assistance Programme, Emergency Overseas Medical Expenses and a Personal Health Fund for additional expenses not normally covered by Private Health Insurance.

Your clients can tailor their plan further, by choosing a hospital list, a level of excess and choosing which type of underwriting suits their needs.

We don’t just protect members when things go wrong but reward members for being healthy too.

With all Personal Healthcare plans, your client will get access to the Vitality Programme.

 By doing things like staying active, tracking their health and buying healthy food, your client can earn Vitality points. The healthier their efforts, the more points your client can earn, which contributes to their Vitality status: Bronze, Silver, Gold or Platinum.

Explore reward partners

Tools and Support

We make it easy for you to create a new and profitable revenue stream with tools and support to guide you every step of the way.

  • Marketing Literature & Toolkit

    We provide you with a comprehensive marketing toolkit to guide you through VitaityHealth products and the pre and post sales journey.

  • Learning & Development

    The Vitality Academy is our investment in you, to enhance your knowledge and enable you to provide expert advice on our products.

  • UK-based Servicing

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    We understand the importance of you and your clients having access to fast and comprehensive advice. That is why all our servicing teams are based right here in the UK.

  • Unrivalled Support

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    We have over 150 field-based Business Consultants, offering training and support across our range of Health, Life and Investment products. All supported by a team of Health Specialists, dedicated and experienced in helping new advisers into the Private Health Insurance market

More Information

Learn how to target potential clients and use Vitality’s tools to maximise your selling potential. 
Learn More
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or call 0808 234 3000

Lines are open:
Monday - Thursday 8.30am - 6pm
Friday 8.30am - 5pm

Where to next?

  • Business Healthcare Switch

    Switch your Business Healthcare clients to VitalityHealth for award-winning protection, a full cover promise and access to the Vitality Programme.

  • Health Insurance Tools


    Useful tools such as the Points & Savings Calculator which help you understand how your clients can benefit from being with Vitality.

  • Health Sales Literature

    Useful literature and tools to help you when recommending VitalityHealth to your clients.

  • Personal Healthcare Switch

    Switching your clients to Vitality has never been easier for you, or so rewarding for your clients as they could get a switch discount of up to 10%.