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Your Adviser Update.

Hear from Greg Levine, Managing Director: Sales and Distribution.

December 2021.

With Christmas fast approaching, I expect many of you are looking forward to winding down over the festive period, even if it’s just for a few days. For us, things have showed no sign of slowing down just yet. In fact, the new year will bring enhanced support for you and your business as well as more Vitality Programme benefits for your clients.

As many of you will already know, November saw us announcing our latest enhancements to the Vitality Programme, including the introduction of new partners a as well as the launch of Next Best Action, our new approach which uses our data science capabilities and expertise in understanding individual health risks.

I am pleased to say that from 1 January 2022, your clients will have access to all Nuffield Health Fitness & Wellbeing Centres. Later in the month, PureGym will also be available – meaning they will have access to a total of over 450 gyms across the UK. As an alternative to selecting one of our gym partners, your clients can soon workout at home and earn cashback on a Peloton Bike or Tread - more details will be available soon. Plus, from 6 January 2022, your clients will be able to choose between a handcrafted drink, or an Innocent smoothie at Caffè Nero – also, they’ll be able to order from the new Vitality Healthy Food menu in Caffè Nero stores.

As part of our enhanced offering, in January 2022 for a limited-time only, we’re giving your clients the opportunity to join one of our partner gyms and pay no joining fee – perfect for those looking to get healthy in the new year. This offer is available at Virgin Active and Nuffield Health from 1 January – 28 February 2022. For PureGym, the offer runs from 10 January – 28 February 2022. This offer will be available for new and existing members who are eligible for our gym benefit. For further information and terms and conditions, please visit each gym partners website.

To show how advisers are taking advantage of the unique benefits of Vitality in the final part of our Agents of Change video series, we asked some top protection advisers to tell us how they explain our Shared Value Insurance model in a way that really connects with clients. Visit our adviser YouTube channel to watch the final part of the series. 

I am also pleased to announce that our new Speaker Series Winter Programme will kick-start in January 2022. We’ll be joined by some of the world’s leading speakers - behavioural science scholar Professor Hal Hershfield, broadcaster Gabby Logan and author/neuroscientist Dr David R Hamilton who will share their views on a range of topical issues, and what they might mean for financial advisers. You can find out more about the series and register for any upcoming sessions on

Lastly but most importantly, I would like to take this opportunity to say a big thank you to all of you for your continued support as we approach the close of what has been another challenging year for many. Wishing you the very best for the festive period and a happy new year. See you in 2022.

Thank you for your continued support.

Greg Levine
Managing Director: Sales and Distribution
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