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Until 31 March 2026, your clients can receive up to a £100 John Lewis E-Gift Card when they take out a qualifying personal protection plan in connection to a mortgage. Qualifying plans, minimum premiums, terms and conditions apply.

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This year, we're making the Vitality Programme even bigger and better - with smarter technology, new partners and even more ways for your clients to build healthy habits.

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UK Financial Advisers only

Health insurance

VitalityHealth Claims Insights Report 2025

We’ve unpacked our latest claims data and industry research to find out what it all means for insurers, you and your clients.

Read the report

Explore health insurance

Useful links

Life insurance

Protection for Life, not just the mortgage

Until 31 March 2026, your clients can receive up to a £100 John Lewis E-Gift Card when they take out a qualifying personal protection plan in connection to a mortgage. Qualifying plans, minimum premiums, terms and conditions apply.

Find out more

Explore life insurance

Useful links

Rewards

Time for more

This year, we're making the Vitality Programme even bigger and better - with smarter technology, new partners and even more ways for your clients to build healthy habits.

Discover more

Partners and rewards

Enjoy a 30-day Deliveroo Plus Gold membership

Sometimes your clients' need things fast. Like a healthy lunch from their favourite salad spot or those last-minute ingredients to whip up dinner.

Qualifying plans, minimum premiums, T&Cs apply

Log into Adviser Hub

Deliveroo bag with selection of food like salads and smoothies

Fuel good food

Luckily, Deliveroo is here to do just that, delivering everything from local bites to DIY essentials.

Because helping your clients get more from their plan is always on our minds. So they can stay motivated to move more. Plus, they'll enjoy some extra perks and savings along the way with Deliveroo Plus Gold membership.

What your clients can get:

Free delivery - when they spend £10 at restaurants or £15 at shops
Credit back on spend - get 10% back when they spend over £30 at restaurants
Discounted charges - lower service fees on every order
Exclusive offers and rewards - exclusive offers at a range of stores and restaurants. Alternatively, they'll get £8 off their next order, when they order three times at the same place within 30 days
Credit back on late delivering - if their order is over 15 minutes late.

How can they get the Deliveroo Plus Gold reward?

Join Vitality

Your client will need a qualifying health or life insurance plan with Vitality Plus benefits

Download the Vitality UK app

It only takes a few minutes to get set up

Get moving

They need to earn at least 12 activity points a week, for 4 weeks in a row to hit a 4-week Streak. And then log into the Vitality UK app regularly to sync their points

Choose Deliveroo Plus Gold

Your clients can choose Deliveroo Plus Gold from the Monday after they hit their 4-week Streak

Membership subject to Deliveroo’s terms and conditions.

Which plans qualifying for this reward?

Health plans

Your clients will need one of the following plans to be able to enjoy the Deliveroo Plus Gold reward:

Personal health insurance (excluding Vitality Health Lite plans)
Business health insurance (excluding Vitality at Work plans and Vitality Essentials)
Corporate health insurance or trust schemes with Vitality Plus benefits

Life insurance

Your client's life insurance plan will need to include the following to be eligible for the Deliveroo Plus Gold reward:

Optimiser
A minimum monthly premium of £45 for single life plans, or £60 for joint life plans
A monthly fee of £5.50 per adult, to enjoy our rewards

Powered up rewards

Our top brands can help your clients stay motivated to get healthier. Plus, a new app experience to give them more choice with their plan.

It's more for them, more for you and more for your business.

Go beyond just financial planning
Help your clients look after their health with top-rated cover and next-level rewards
Build stronger client relationships
Enjoy more regular touchpoints, more cross-sell opportunities and a stronger referral network
Give your clients value back - immediately
Recommend next-level protection that could give your clients over £2,000 in added value every year ¹

Need more information?

We're here to answer any questions you have

The Deliveroo Plus Gold reward will be subject to the following restrictions:

Your client will only get one voucher per eligible member, every four weeks
Once your client has redeemed their voucher they'll have access to Deliveroo Plus Gold for 30 days. After 30 days, the Deliveroo Plus Gold membership will end
Your client will need to create an account with Deliveroo or be an existing customer to use this reward
Your client cannot re-sell our re-gift the voucher to anybody else
The voucher will also be subject to Deliveroo's own terms and conditions

The Deliveroo Benefit is open to all Eligible Members who comply with these terms and conditions. You must be a Vitality Plus member to qualify for this benefit, and must meet all qualifying criteria below.
For the purpose of these terms and conditions the following definitions apply;
a. Active means that a Vitality Plan has no unpaid premiums, has not lapsed and has not been cancelled by the Eligible Member or by Vitality;
b. Active Week(s) means the calendar week, commencing at 12:00am Monday and ending on 11:59pm Sunday, during which an Eligible Member earns 12 Activity Points, or a lower threshold as determined by Vitality if applicable. Only Activity Points earned during that period count towards the weekly goal for the purpose of unlocking a 4-Week Streak. Further information about unlocking a 4-Week Streak can be found in the terms and conditions found here [insert link];
c. Activity Points means activity-based points that have been awarded to an Eligible Member through the Vitality Programme for participating in physical activity as recognised by Vitality;
d. Deliveroo Benefit means the availability of the Deliveroo Plus Gold membership as a Reward for Eligible Members;
e. Deliveroo means Roofoods Ltd company with a registration number 08167130 and registered address at the River Building, Level 1 Cannon Bridge House, 1 Cousin Lane, EC4R 3TE, London, United Kingdom;
f. Deliveroo Plus Gold means the ‘Plus Gold’ membership subscription with Deliveroo which offers, as further described on the Deliveroo website and app.
g. Eligible Member(s) means anyone 18 years old and over with an Active Vitality Plan who:
i. is a resident of the United Kingdom or a British Crown Dependency;
ii. is registered on the Member Zone;
iii. has completed their Health Profile; and
iv. achieves a 4-Week Streak;
a reference to ‘you’ in these terms and conditions means an Eligible Member;
h. 4-Week Streak means the achievement by Eligible Members who have maintained four (4) Active Weeks in a row, after which those Eligible Members may, via the Vitality UK App, select and unlock two Rewards in accordance with these terms and conditions. Further information about the 4-Week Streak feature can be found here:
i. Health Profile means the feature within the Vitality UK App which shows Vitality members a clear picture of their current health with tips on how to improve it, following Vitality members completing an online health questionnaire in their current Plan Year;
j. Member Zone means the online portal available to members of Vitality (via personalised login) which allows them to review their Vitality Plan terms and other information relevant to their Vitality Plan;
k. Plan Year means normally, the initial twelve-month period beginning on the start date of a member’s Vitality Plan and ending on the first anniversary of that start date and each subsequent twelve-month period thereafter. Where there is a change in planholder or in some other circumstances, the start and end of the Plan Year may change despite a person remaining covered under a Vitality Plan at all times, giving a period of greater or less than twelve months accordingly. However, a Plan Year will always commence from the commencement date as shown on any plan documentation of a Vitality Plan which a person is covered under;
l. Rewards means the Vitality partner rewards available for selection by Eligible Members who have unlocked a 4-Week Streak including, but not limited to, the Voucher, as part of the Vitality Programme ;
m. Vitality means Vitality Corporate Services Limited (registered number 05933141) of 3 More London Riverside, London, SE1 2AQ trading as VitalityHealth and VitalityLife. A reference to ‘we’ in these terms and conditions also means Vitality;
n. VitalityHealth Plan means a private medical insurance plan or healthcare trust administered and arranged by Vitality. This includes the following plans only;
i. a personal healthcare plan;
ii. a business healthcare plan;
iii. a corporate healthcare plan with Vitality Plus; or
iv. a corporate healthcare trust with Vitality Plus;
but excluding ‘Vitality at Work’, ‘Vitality Essentials’ and ‘Vitality Health Lite’ products
o. VitalityLife Plan means a non-investment long term insurance contract or trust scheme administered and arranged by Vitality with Vitality Plus;
p. Vitality Plan means a VitalityLife Plan and/or a VitalityHealth Plan;
q. Vitality Plus means the benefit called “Vitality Plus” which is included on certain personal and business VitalityHealth Plans and can be added to corporate VitalityHealth Plans and VitalityLife Plans for an additional fee;
r. Vitality Programme means the benefits programme administered by Vitality pursuant to which members are offered a range of wellness and lifestyle related Rewards;
s. Vitality UK App means the Vitality member app which is available on the ‘App Store’ for Apple devices or ‘Google Play’ for Android devices and allows Vitality members to manage their Vitality Plan and engage with the Vitality Programme;
t. Voucher means the unique code made available to Eligible Members who comply with these Terms and Conditions, providing them with 30 days of free Deliveroo Plus Gold;
u. Voucher Wallet means the e-wallet within the Vitality UK App where an Eligible Member can store their Vouchers and Rewards once selected;

Selecting and using your Voucher
Provided that an Eligible Member has achieved a 4-Week Streak, Eligible Members will be eligible to select up to two Rewards, one of which may include the Voucher.
We will unlock your Rewards;
a. on a Monday immediately following a 4-Week Streak; or
b. if all Activity Points have not been awarded by the end of a week, as soon as 12 Activity Points have been awarded to you for the preceding week (meaning you have achieved an Active Week for the preceding week)
If you select the Voucher, it will be saved and accessible within your Voucher Wallet.
The Voucher will be available for selection and redemption for four weeks. This four-week period will start from the immediate Monday after you have achieved a 4-Week Streak (and are therefore eligible to select your Reward(s)) until 11:59pm on the Sunday of the fourth week regardless of the actual day on which you select the Reward(s). Therefore, you must both select and use your chosen Rewards within this same four-week period.
With respect to clause 6 above, if for example you select the Voucher at 11:58pm on the Sunday of the fourth week, the Voucher will still expire and be unavailable for use after 11:59pm on that same Sunday. If the Voucher is not selected within this period, you will not be able to select it again until you achieve another 4-Week Streak.

General
An Eligible Member’s use of the Voucher(s) are subject to the following conditions:
a. An Eligible Member may only select one (1) Voucher per 4-Week Streak achieved;
b. Once a Voucher has been redeemed, the Eligible Member will be entitled to 30 days of Deliveroo Plus Gold. After 30 days of redeeming the Voucher, unless you were an existing Deliveroo Plus Gold subscriber prior to redeeming the Voucher, access to the Deliveroo Plus Gold membership will end.
c. Eligible Members will not be charged a fee whilst redeeming the Voucher, however, if you were an existing fee paying Deliveroo Plus customer prior to redeeming the Voucher, your normal subscription and monthly payments will resume after the 30 day period has ended.
d. The Vouchers will be subject to Deliveroo’s terms and conditions, available at deliveroo.co.uk/legal.
e. Subject to clause 14, the Vouchers are non-exchangeable, non-transferable, and cannot be redeemed for cash.
f. The Vouchers are for an Eligible Member’s personal use and may not be (or attempted to be) re-sold or re-gifted to any other individual.
g. If a subsequent Voucher is redeemed whilst an Eligible Member has a valid current Voucher already applied to their Deliveroo account, the subsequent Voucher will immediately override the previous Voucher on redemption and will apply for 30 days.
Vitality is not responsible for any actions, representations, omissions, or defaults by Deliveroo in relation to the Vouchers.
Vitality reserves the right to amend these terms and conditions (including extending or withdrawing the Deliveroo Benefit) on the provision of written notice or via Vitality’s website (vitality.co.uk).
Vitality is not responsible in the event that an Eligible Member is unable to earn Activity Points or is otherwise unable to take up this Deliveroo Benefit, for any reason that is outside of Vitality’s control.
Vitality will not be liable for any lost Voucher(s), including but not limited to, any technical fault, malfunction, hardware or software failure or network or server failure of any kind.
Any decisions made by Vitality over eligibility or otherwise in relation to this Deliveroo Benefit are final and will not be open to dispute. Such decisions are made at Vitality’s sole discretion and no correspondence will be entered into.
Vitality reserves the right to substitute any of the Vouchers or the Deliveroo Benefit with other voucher(s) or benefits of a similar value.
Vitality reserves the right to refuse to award the Vouchers to anyone in breach of these terms and conditions.
All personal data of Eligible Members will be held and used by Vitality for the purpose of promoting this Deliveroo Benefit in accordance with Vitality’s privacy notice (which can be found on https://www.vitality.co.uk/privacy/) and data protection legislation.
Vitality is the party legally responsible for this Deliveroo Benefit as the promoter.
Where there is any inconsistency between these terms and conditions and the terms and conditions covering the 4-Week Streak function, the 4-Week Streak terms and conditions shall prevail.
These terms and conditions are governed by English law and by taking part in the Deliveroo Benefit, Eligible Members submit to the exclusive jurisdiction of English and Welsh courts and tribunals with regard to any dispute or claim arising under these terms and conditions.

Details correct as of December 2025. Qualifying plans, minimum premiums and terms and conditions apply.

Where to next?

itsu

Get moving to pick weekly discounts. Qualifying plans can also get meals on us and monthly discounts

Carluccio's

Qualifying clients can keep moving to choose a meal every 4 weeks

Gymshark

Your clients can get exclusive savings on all online products. T&Cs apply.

Expedia

Your clients can get up to 20% off on up to four hotel books each plan year

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Enjoy a 30-day Deliveroo Plus Gold membership

Fuel good food

What your clients can get:

How can they get the Deliveroo Plus Gold reward?

Join Vitality

Download the Vitality UK app

Get moving

Choose Deliveroo Plus Gold

Which plans qualifying for this reward?

Health plans

Life insurance

Powered up rewards

Need more information?

We're here to answer any questions you have

Are there any restrictions to the Deliveroo Plus Gold reward?

How long is my clients' reward valid for?

What are the terms and conditions?

Selecting and using your Voucher

General

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Where to next?

itsu

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