Skip to Content
Vitality Logo

Vitality partner


25% off selected bikes or 15% off selected Turbo e-Bikes from Specialized

Your clients can now enjoy a discount on a new bike from Specialized, they can get:

  • 25% off selected bikes from Specialized, or
  • 15% off a selected Turbo e-Bike from Specialized
  • 25% off selected accessories if bought at the same time as the new bike (your clients can still get 15% off selected accessories if they choose to buy them at a later stage)

Terms and conditions apply.


Why choose Specialized?

Made for riders, by riders

Specialized are riders —that fact has guided their every decision since 1974. When quality tyres weren't around, they strove to make the best. When people wanted to ride cruisers in the dirt, they made the first production mountain bike. When roadies wanted to go faster, they doubled-down on carbon and built their own wind tunnel.

Specialized are committed to minimising their carbon footprint, whilst still producing high quality bikes and equipment. More on sustainability.

Frequently asked questions

Your clients can use their discount on selected Specialized bikes. Once they visit Member Zone and click the “Get started” button, they will be taken to the bikes available. Your clients are not able to use their discount on S-Works, Tarmac, Roubaix, Shiv, Status, Stumpjumper EVO, Turbo Levo (Carbon) or Turbo Tero bikes.

Your client will be emailed with their discount code to use within six months, so they should firstly check their inbox. The code will also remain available in Member Zone if they repeat the steps in the how it works section above. Their code will be available to use for six months. If your client’s plan renews within those six months, and they have not yet used their discount code, then the code will be carried over into their next plan year.

Specialized currently deliver to mainland Great Britain, Northern Ireland and the Isle of Wight. Currently they’re unable to deliver to the Isle of Man or the Channel Islands.

If your client has any issues with their order or delivery, they can contact Specialized for help. Specialized will contact your clients with the delivery details when they make their order. If your client needs to speak to them, they can visit
Your clients can only use their discount code on a new bike or Turbo e-Bike once every 12 months. However, they’ll be able to get 15% off all accessories all year round.
Your client will be able to get one discount code for a new bike or Turbo e-Bike, irrespective of the number of plans they hold with Vitality.
If your client returns their bike or cancels their order, Specialized will be able to provide them with a new discount code.

Important information

To be eligible for this discount, your clients must be covered on a VitalityHealth, Vitality at Work, or VitalityLife plan; or be a beneficiary under a trust scheme administered by VitalityHealth. Members on a Vitality Essentials plan won’t be able to access this discount.

Your clients can only use their discount code on a new bike or Turbo e-Bike once every 12 months. However, they’ll be able to get 15% off selected accessories all year round.

The discount can only be used on full-priced items and is only available to use online, not in store.

The discount excludes the following:

  • Any sale items
  • S-Works range, Tarmac, Roubaix, Shiv, Status, Stumpjumper EVO, Turbo Levo (Carbon) or Turbo Tero bikes
  • Accessories: e-Bike range extender battery, any CO2-based product
Your client can get their new bike or equipment delivered to their home, in a box from Specialized. All bikes are professionally pre-built and tested with minimal assembly required. This service is at no additional cost.

Pick up in store and Specialized delivery is not available.
 For more important information see our terms and conditions.

Details correct as of May 2024. Terms and conditions apply.

Where to next?

  • PureGym

    Up to 50% off Plus monthly membership fees at all PureGym gyms. A joining fee will apply.

  • Samsung

    Get 15% off Samsung Galaxy watch.

  • parkrun

    Your client can earn Vitality points every time they run or volunteer.