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Health Insurance

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Here's how working with us can benefit you and your clients.

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Working with us

As a next generation insurer, we've always been driven by a powerful core purpose. Underpinned by our Shared-Value Insurance model, we want to make people healthier and enhance and protect their lives.

Today's spotlight on health and wellbeing, along with the growing need for fast access to care, gives you many reasons to recommend Vitality. All our members have total control of their healthcare journey online, through Care Hub.

It's well known that health risk is linked to lifestyle behaviour. That's why we give your clients access to the Vitality Programme, the world's largest health promotion programme linked to insurance with proven results1, with our Personal, Business and Corporate plans. 

We also understand the importance of having an engaged client base. When your clients engage with the Vitality Programme, lapse rates are up to 47% lower2.

On top of all of this, it's easy to get started on your Vitality journey using our wide range of resources and support available to you.

Benefits for our advisers

Benefits to your clients

Introduction to our cover

Learn more about our health insurance and how it can benefit you and your clients.

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Register to work with us

Become one of our approved health insurance advisers today. Fill out the below form and submit.

We're here to help


Adviser Hub

Quote, apply and manage your clients online.


Get in touch

Call us on 0345 051 0044. Lines open Monday - Friday 8.30am - 5:30pm


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1 Moderate changes to physical activity and diet, resulting in minor improvements in metabolic risk, can have a material impact on a person’s lifespan and healthspan. For example, a 30-year-old man of average health could gain 2.8 years of healthy life through moderate changes to exercise and diet. A 30-year-old female who makes a moderate increase in exercise and diet could add three years of good health – RAND Europe and Vitality
2 VitalityHealth Claims and Insights Report, 2023.
3 Vitality experience analysis, 2022