From Insurance to Assurance
Explore our latest claims data and the key consumer trends that are re-shaping health insurance in our 2025 VitalityHealth Claims Insights Report.
Award-winning cover when your clients need it most
A holistic approach to healthcare
All of our plans come with access to the Vitality Programme, so your clients don't need to make a claim to benefit from their plan. We encourage them to take preventative steps and lead healthier lives, with rewards along the way from day one.
Our Core Cover includes access to leading primary care services such as Vitality GP, Talking Therapies and physiotherapy - providing access for treatment to your clients when it's needed.
It also offers a comprehensive package of healthcare benefits including our Full Cover Promise, and Advanced Cancer Cover on our Personal and Business Healthcare plans. Whether it's prevention and primary care, or treatment and onward support - we're here to support your clients.
Time for more
This year we’re making the Vitality Programme bigger and better for your clients. Delivering an experience that’s:
Explore our cover
Award-winning cover options for a variety of client groups.
Give your clients the right cover
Supporting the everyday needs of your clients with our forward-thinking health cover.
Award-winning cover
Recommend cover that rewards healthy living, delivering real value to your clients from day one.
Digitalising healthcare
We give your clients control of their treatment journey through state-of-the-art digital care services.
Healthier commission
Enjoy more opportunities to sell and build long-term client relationships.
Significant health benefits
Engaged members are more likely to live longer, healthier lives. Active members can reduce their risk of death by up to 41%.1
Your new resources library is here!
Get ready to move your client conversations forward with our revamped library of health and life insurance resources. As well as having a wealth of information at your fingertips, you can:
- Save time online: Find what you need quickly with our user-friendly filters.
- Stay up to date: Visual signposting highlights new or updated assets as soon as you visit the libraries.
- Share and print: Easily share and print resources for your clients.
Supporting you to grow your business
New to Vitality? New to selling health insurance? Looking to grow your business?
Find out how working with us can benefit your clients and you as an adviser.
Or if you're looking for support to help you sell our life insurance and initiate positive client conversations, explore our dedicated support section.
Stay informed on the latest industry developments
Boost your CPD hours while exploring the latest research with articles, courses and events.
We're here to help
Your Business Consultant is always ready to support you.
1 Vitality experience analysis, 2022