More clients can benefit from Vitality
Together, we can help your clients understand and improve their health, save money and get rewarded without even needing to claim.
Award-winning cover when your clients need it most
A holistic approach to healthcare
All of our plans come with access to the Vitality Programme, so your clients don't need to make a claim to benefit from their plan. We encourage them to take preventative steps and lead healthier lives, with rewards along the way from day one.
Our Core Cover includes access to leading primary care services such as Vitality GP, Talking Therapies and physiotherapy - providing access for treatment to your clients when it's needed.
It also offers a comprehensive package of healthcare benefits including our Full Cover Promise, and Advanced Cancer Cover on our Personal and Business Healthcare plans. Whether it's prevention and primary care, or treatment and onward support - we're here to support your clients.
Explore our cover
Award-winning cover options for a variety of client groups.
Give your clients the right cover
Supporting the everyday needs of your clients with our forward-thinking health cover.
Award-winning cover
Recommend cover that rewards healthy living, delivering real value to your clients from day one.
Digitalising healthcare
We give your clients control of their treatment journey through state-of-the-art digital care services.
Healthier commission
Enjoy more opportunities to sell and build long-term client relationships.
Significant health benefits
Engaged members are more likely to live longer, healthier lives. Active members can reduce their risk of death by up to 41%.1
Latest campaigns
Up to two months' premiums back with new qualifying plans
Your clients can get money back when they get active.
With the cost of living still high, we understand that now more than ever, your clients insurance plan needs to deliver great value for money.
That's why, with our new limited-time offer, your clients can earn money back on the premiums they pay, by simply getting active with Vitality. Terms and conditions apply.
Rethinking PMI and unlocking the power of prevention
With the UK not getting any healthier and rising rates of lifestyle related ill-health, it's clear that traditional healthcare models need a rethink.
Promoting healthier lifestyles alone is not the answer. People need the means to change their behaviour and maintain healthier habits. However, with PMI, prevention can go beyond this with; early intervention, access to screenings and end-to-end care.
Join us on 25 July to get under the skin of what's really at the heart of prevention and explore how PMI is evolving. You'll earn 1 hour of CPD by attending.
Supporting you to grow your business
New to Vitality? New to selling health insurance? Looking to grow your business?
Find out how working with us can benefit your clients and you as an adviser.
Or if you're looking for support to help you sell our life insurance and initiate positive client conversations, explore our dedicated support section.
Stay informed on the latest industry developments
Boost your CPD hours while exploring the latest research with articles, courses and events.
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We're here to help.
Your Business Consultant is always ready to support you.
1 Vitality experience analysis, 2022
2 The Health Foundation, 2023