Five ways to ensure your clients get more from their plan this autumn
On top of the obvious benefits of having cover in place should a claim arise, as we move into the winter months amid ongoing economic challenges, there are a range of benefits that can deliver more immediate, tangible value to clients.
Whether it’s rewards and incentives to keep active or saving money on a much-needed treats and entertainment during the darker months, there’s lot’s available through health and protection plans this autumn.
Ensuring clients understand the value of any cover itself is vital. But offering them something tangible right now helps them feel they are truly getting their money’s worth. Not only can they save on things they’d rather not give up, but such incentives can also be effective in helping to drive sustainable healthy habits1.
So, whether you’re discussing benefits at the point of sale or reminding them of what they already have in place, here are five ways you can help your clients get the most out of their plan:
1. Getting active
2. Understanding their health
3. Eating better
With the shorter days and colder weather, it can sometimes be easy to just comfort eat. That’s why a particularly topical reward right now for clients with a qualifying health and life plan is up to 40% cashback on selected healthy food items at Waitrose & Partners when shopping online or in-store6. They also can get up to £10 off Mindful Chef every week when they get active, which will provide clients a curated selection of healthier recipes they can try. It’s works too. On average, members see significant improvements in diet over the course of their first year with Vitality7.
- 27% reduction in consumption of fatty foods
- 52% increase in fruit and vegetable consumption.
4. Taking a break
5. Save money
Where to next?
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The protection market needs innovation - not consolidation
With the life insurance market showing signs of consolidation, protection product development and competition through continued innovation has never been more vital, writes VitalityLife Managing Director Justin Taurog.
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Why better client engagement is good for everyone
Next in our Catalysing behaviour change series, Lara Fascione, Vitality Group Retention & Adviser Operations Director explores how harnessing the power of engagement can deliver benefits for clients and advisers alike.
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2 World Health Organisation
3 Behaviour change study on physical activity, RAND Europe, 2018
4 Health Survey for England, Gov UK, 2021
5 Diabetes UK, 2023
6 Cashback is available on Waitrose Good Health products online and in-store, excluding drinks, and is based on the Vitality activity points earned in the previous month. Online purchases have a minimum spend of £40 and a delivery charge will apply. A monthly spend cap will apply.
7 Comparison of Vitality engagement data and Britain's Healthiest Workplace data, 2022
8 Britain’s Healthiest Workplace, Vitality, 2022