Seven healthcare trends based on Vitality PMI claims data
In light of the rapidly evolving nature of the healthcare landscape in recent times, these are the main trends currently impacting the PMI market, writes Vitality Chief Editor, Adam Saville.
People today expect much more than just access to treatment from their health insurance provider. As a result, private medical insurance (PMI) propositions have evolved to offer end-to-end experiences that start with prevention and go far beyond care itself.
By looking at our PMI claims data from 2021, we’ve identified seven trends that demonstrate how the healthcare landscape is shifting.
These trends were recently published and explored in depth in our Health Claims Insights Report, but here is a brief round-up of the headlines.
1. Prevention is better than claim
2. Use of primary care services has grown exponentially
3. Cancer care is advancing
4. Engagement with digital healthcare journeys is at record levels
5. The UK is facing a growing health challenge
6. Demand for physiotherapy is increasing
7. Consultant-led pathways are driving the market forward
We recently made a series of enhancements to our PMI proposition. Read about them here.
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2 Vitality Health Claims & Insights Report 2022