Protection for Life, not just the mortgage
With Vitality, your clients can easily add comprehensive protection, safeguarding their home, lifestyle and the people who matter the most.
Cover your clients with our 5 Star Defaqto rated life insurance.
A unique approach to life insurance
We make sure your clients get more from their cover. We protect them when things go wrong and reward them for being healthy.
We encourage them to get healthy with discounts, and reward them for their efforts. The more your client does to get healthy, the more we can offer them. Your client can also reduce their premium by getting healthier too – paying a fairer price for their life insurance.
Find out how we have further enhanced and streamlined our protection proposition as part of our ongoing journey as a next generation insurer.
Time for more
This year we’re making the Vitality Programme bigger and better for your clients. Delivering an experience that’s:
Explore our plans
Cover that doesn’t just protect your clients when things go wrong, it rewards them for being healthy too.
Give your clients the right cover
Supporting the everyday needs of your clients with our forward-thinking life cover.
Award-winning cover
Recommend cover that rewards healthy living, delivering real value to your clients from day one.
Our best available premium
Your clients can enjoy our best available premium of up to 40% lower than standard when they add Optimiser to their plan
Reduce lapse rates
Your clients are more likely to stay with us - lapse rates are up to 46% lower for clients who engage with the Programme1.
Your Vitality support network
Over 100 UK-wide Business Consultants offering one-to-one support.
Latest campaigns and updates
Vitality can help your clients live 5 years longer
It's official. Our plans can help your clients live up to 5 years longer. So discover how:
- Vitality is changing the conversation about life insurance
- We help your clients live healthier, for longer - the results are in
- All this can help you grow your business
Check out your resources library
Get ready to move your client conversations forward with our revamped library of health and life insurance resources. As well as having a wealth of information at your fingertips, you can:
- Save time online: Find what you need quickly with our user-friendly filters.
- Stay up to date: Visual signposting highlights new or updated assets as soon as you visit the libraries.
- Share and print: Easily share and print resources for your clients.
Supporting you to grow your business
New to Vitality? New to selling life insurance? Looking to grow your business?
Find out how working with us can benefit your clients and you as an adviser.
Or if you're looking for support to help you sell our life insurance and initiate positive client conversations, explore our dedicated support section.
Stay informed on the latest industry developments
Boost your CPD hours while exploring the latest research with articles, courses and events.
We're here to help
Your Business Consultant is always ready to support you.
1 VitalityLife Shared Value Modelling, 2023.