Personal Protection
Award-winning cover that protects your clients
when they need it the most.
A unique approach to life insurance
As well as offering the highest levels of protection, we also make it easier for your client's to take an active role in maintaining their wellbeing. We help them to understand their health and reward them for healthy lifestyle choices, by keeping their premiums low and giving them access to a range of discounts and rewards.
Depending on the plan they choose, your client's can tailor it with our additional options as well as adding Optimiser to their plan.Explore our cover
Top reasons to recommend
2. Cover to suit their needs: Your client's can choose from our Core Cover options and additional benefits to make their plan exactly what they want.
3. Access to our best available premium: They can enjoy our best available premium up to 40% lower than standard when they add Optimiser to their plan.
4. The Vitality Programme: Rewarding your clients when they get healthy with discounts means they can always get something back for their premiums without having to claim.
5. It's easy to apply: Our Vitality Nurses can carry out all the necessary checks from the comfort of your client's home, which allows us to capture results immediately.
Explore our 2024 Claims and Benefits Report
Our results demonstrate how our products cater to modern risks, provide immediate value and engage members, creating a new category of insurance.
As we continue to enhance and protect lives, discover how we supported our members throughout 2023.
NEW: Suitability Letter Builder Tool
We’ve made it easy for you to create compliant Suitability Letters for your clients who are considering our protection.
Simply select the information that aligns with your client conversation and our new tool will generate your wording. You can further personalise your Suitability Letter with more specific information relating to your client and their needs.
Enhance their plan
Your clients can customise their plan to suit their needs with our range of additional options and benefits, including Child Serious Illness Cover, Indexation and more.
