Get a monthly cinema ticket, on us
Your clients can choose an ODEON or Vue cinema ticket each month, and weekly savings, when they keep moving
Qualifying plans, minimum premiums, T&Cs apply

More movie magic awaits
A trip to the cinema is the perfect way to unwind. Whatever your client fancies, there’s something for everyone with this reward.
When your client earns points for getting active, they can pick the Cinema reward every week. And clients with Vitality Plus plans can keep moving to choose even more.
Depending on your clients’ plan, they’ll get to choose:
- 50% off an ODEON or Vue cinema ticket every week, when they pick the Cinema reward
- And clients with Vitality Plus plans can also play to choose a cinema ticket on us, every month 1
Save up to £114 each year
That's the same as 12 cinema tickets, entirely on us. Plus, all these savings can help to offset the cost of your client's plan. It's a no brainer.
This saving value is an example of a Vitality Plus member with Platinum status who has chosen Cinema as their monthly reward for 12 months. Based on the average ticket price of £9.50 for Vue cinemas. Price correct as of April 2025.
How can they get the cinema reward?
It's pretty simple, get active and get regularly rewarded
Join Vitality
Your client will need a qualifying health plan or life insurance plan. To enjoy the monthly reward too, their plan will need Vitality Plus benefits
Get moving
They’ll need to track their everyday steps, gym visits and workouts with us. And make sure to sync their points to the Vitality UK app
Get rewarded
If they earn 12 activity points in the previous week they can log into the Vitality UK app and pick the Cinema reward to get 50% off a cinema ticket that week
Earn even more
Clients with Vitality Plus can keep moving to get the chance to play for a cinema ticket on us, every month
Which plans qualify for this reward?
Health plans
Your clients can enjoy the weekly Cinema reward with any Health insurance plan or trust scheme, including Vitality at Work Business and Enterprise plans.
To be eligible for the monthly cinema ticket, entirely on us, your client will need a:
- Personal health insurance plan
- Business health insurance plan
- Corporate health insurance plans or trust schemes with Vitality Plus benefit
Life insurance
Your client can enjoy the weekly Cinema reward with any Life insurance plan with Vitality Select benefits.
To be eligible for the monthly cinema reward, entirely on us, your client will need a life insurance plan with:
- Optimiser
- A minimum monthly premium of £45 for single plans, or £60 for joint plans
- A monthly fee of £5.50 per adult to enjoy reward

We've powered up our rewards
We’ve introduced some new brands so your clients can stay motivated to get healthier. Plus, a new app experience to give them more choice with their plan.
It’s more for them, more for you and more for your business.
- Go beyond just financial planning
Help your clients look after their health with top-rated cover and next-level rewards - Build stronger client relationships
Enjoy more regular touchpoints, more cross-sell opportunities and a stronger referral network - Give your clients value back – immediately
Recommend next-level protection that can give your clients up to £2,000 added value every year 1
1 Annual saving based on a Vitality Plus member on Platinum status, and regular use of the weekly and monthly Active rewards, and a range of other partner benefits
Need more information?
We're here to answer any questions you have
In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.
Details correct as of April 2025.
We’re here to help
Your Business Consultant is always ready to support you.
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.
Call charge information
Calls to ‘03’ numbers cost no more than a national rate call to a 01 or 02 number, whether from a mobile or a landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to ‘03’ numbers will be included.