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Keep moving, keep motivated

Get Apple Watch with health or life insurance

Your clients can enjoy Apple Watch Series 11 from £9 upfront. Or, the Apple Watch SE 3 from just £1 upfront. And pay nothing more when they stay active with Vitality

*Credit agreement, qualifying plans, T&Cs apply

* We offer Apple Watch on a 40-month, 0% APR consumer credit agreement with 36 monthly Direct Debits through Novuna Personal Finance, a trading style of Mitsubishi HC Capital UK PLC. Subject to a satisfactory credit check. Checking your client's eligibility will place a soft search on their credit file which is not visible to other lenders. Apple Watch Series 11 RRP from £369. Apple Watch SE 3 RRP from £219.

The upfront cost and monthly payments will differ for a second, and further watch purchases. Apple Watch terms and conditions applyIf your client doesn't stay active and track their activity, they'll pay up to £10 a month depending on their choice of Apple Watch.

Please note, the Apple Watch benefit is not available if your clients live in the Channel Islands.

How to get it

Your clients get money off their Apple Watch payments when they earn activity points

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Join Vitality

Get a qualifying Vitality health or life insurance plan. Register as a Vitality member when their plan starts

Apple Watch SE

Get Apple Watch

Once they've registered, apply for Apple Watch through Vitality 

Dial activity

Stay active

The more activity points your client earns, the less they pay for their Apple Watch every month**

**If your client doesn't stay active, they'll pay up to £10 per month depending on their choice of Apple Watch. Terms and conditions apply.

Compare Apple Watches

Apple Watch Series 11
GPS or GPS+ Cellular

Apple Watch Series 11

Your client pays: £9 to £139 upfront depending on their chosen device1. If they get active, they could pay less every month.

  • Hypertension notifications - Spot signs of chronic high blood pressure and get notified of possible hypertension2.
  • Advanced health insights - Keep an eye on heart rate3, sleep4, and take an ECG anytime5.
  • A powerful fitness partner - Check progress on a range of workouts with advanced metrics.
  • Innovative safety features - Get help with fall or serious crash detection. And contact emergency services with the press of a button6.
  • Incredible durability - It's crack resistant, IP6X-certified dust resistant, and swim-proof with 50 metres of water resistance7.
  • Boosted battery life - Enjoy up to 24 hours of normal use on full charge8. And up to 8 hours of normal use with a 15-minute fast charge9.
  • Cellular connectivity - Send a text, make a call and stream music without their iPhone nearby. Plus, now with speedy 5G10. (Applies to GPS + Cellular models only)
Apple Watch SE 3
GPS OR GPS+ CELLULAR

Apple Watch SE 3

Your client pays: £1 to £101 upfront depending on their chosen device1. If they get active, they could pay less every month.

  • Health essentials - Get richer insights in the Vitals app11 and keep an eye on heart rate3 and sleep4.
  • A powerful fitness partner - Check progress on a range of workouts with real-time metrics. Reach goals with personalised motivation.
  • Innovative safety features - Get help with fall and serious crash detection. And contact emergency services with the press of button6.
  • Boosted battery life - Enjoy up to 18 hours of normal use on full charge8. And up to 8 hours of normal use with a 15-minute fast charge9.
  • Always-on display - Read the time without raising wrist to wake the display.
  • Cellular connectivity - Send a text, make a call, and stream music without their iPhone nearby. Plus, now with speedy 5G10. (Applies to GPS + Cellular models only)
man wearing headphones

Plus, get an extra 10% off when your clients trade in their old Apple Watch

We've partner with musicMagpie to give your clients more when they recycle unwanted tech as a Vitality member.

They can trade in a huge range of products and get an instant valuation. The first time your clients' trade-in their tech, they'll get an extra 10% off selected tech trade-ins, up to £30.

Your client will get their code when they get Apple Watch with Vitality.

This offer cannot be used in conjunction with any other code and is one use per member. Excludes mobile phones.

musicMagpie reserves the right to alter these terms and conditions if necessary.

Get active, pay less

Your clients can save on their Apple Watch repayments every month. The more they move, the less they pay

12,500 steps five days a week

Your client earns 160 activity points in a month

12,500 steps four days a week

Your client earns 120 activity points in a month

10,000 steps four days a week

Your client earns 80 activity points in a month

10,000 steps two days a week

Your client earns 40 activity points in a month

Apple Watch FAQs

Details correct as of November 2025. Terms and conditions apply.

We're here to help

Your Business Consultant is always ready to support you.

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Adviser Zone

Quote, apply and manage your clients online.

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Get in touch

Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm

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New to Vitality?

Let’s help you to realise your business potential.

Only one member on each qualifying plan can have an active Apple Watch benefit at any point in time. 18 years or over only. Requires an iPhone 11 or later with iOS 26 or later. Vitality Corporate Services Limited acts as a credit broker. Apple Watch Series 11 RRP from £369. Apple Watch SE 3 RRP from £219.

1 If the Apple Watch Series 11 is not your clients’ first Apple Watch through Vitality, their upfront payment would be between £153 - £283.
2 Hypertension notifications are not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons.
3 Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AF).
4 Sleep apnoea notifications are available on Apple Watch Series 9 and later, and Apple Watch SE 3. The feature is intended to detect signs of moderate to severe sleep apnoea for people 18 years old or older without a diagnosis of sleep apnoea.
5 The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.
6 Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. Your clients can use cellular models of Apple Watch to make an emergency call in many locations, provided that mobile service is available. Some mobile networks may not accept an emergency call from your client’s Apple Watch if their Apple Watch isn’t activated, if it isn’t compatible with or configured to operate on a particular mobile network, if it isn’t set up for mobile service, or if the mobile network does not support emergency calling over IMS. See support.apple.com/108374 and apple.com/uk/watch/cellular for more information.
7 Apple Watch Series 11 has a water resistance rating of 50 metres under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch Series 11 should not be used for scuba diving, waterskiing or other activities involving high velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-gb/109522. Apple Watch Series 11 is rated IP6X dust resistant.
8 Battery life varies by use and configuration. See apple.com/uk/watch/battery for more information.
9 Fast charging is compatible with Apple Watch Series 7 and later and Apple Watch SE 3.
10 Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see apple.com/uk/watch/cellular
11 The Vitals app is for wellness purposes only and not for medical use.