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Save on a day out with Merlin Attractions

Your clients can choose 30% off on up to four Online Advance tickets at a UK Merlin Attraction every 4 weeks, when they keep moving

Qualifying plans, minimum premiums, T&Cs apply

Family on a rollercoaster

Need a family day out?

Your clients could be thrill seekers, history buffs or just planning a fun day out with their loved ones. Your clients can enjoy a day out at attractions like Alton Towers Resort, LEGOLAND® Windsor Resort, SEA LIFE and much more.

When your clients earn at least 12 activity points each week, for 4 weeks in a row, they can choose 30% off on up to four Online Advance tickets at a selected UK Merlin Attraction.

They’ll need a plan with Vitality Plus benefits to choose this reward.

* Participating UK Merlin Attractions only, subject to availability

LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, DUPLO and LEGOLAND are trademarks of the LEGO Group. © 2025 The LEGO Group.

How can they get the Merlin Entertainments reward?

Your plan

Join Vitality

Your client will need a qualifying health or life insurance plan with Vitality Plus benefits

Dial activity

Get moving

They need to earn at least 12 activity points a week for 4 weeks in a row. And then log into the Vitality UK app regularly to sync their points.

Weekly rewards

Choose a UK Merlin Attraction

From the Monday after they hit their 4-week Streak, they can choose Merlin Attractions as one of their two rewards

Stanley and hot air balloons

Powered up rewards

Our top brands can help your clients stay motivated to get healthier. Plus, a new app experience to give them more choice with their plan.

It’s more for them, more for you and more for your business.

  • Go beyond just financial planning
    Help your clients look after their health with top-rated cover and next-level rewards
  • Build stronger client relationships
    Enjoy more regular touchpoints, more cross-sell opportunities and a stronger referral network
  • Give your clients value back – immediately
    Recommend next-level protection that could give your clients over £2,000 in added value every year 1
1 Annual saving based on a Vitality Plus member on Platinum status, and regular use of the weekly, 4-weekly and monthly Active Rewards, and a range of other partner benefits.

Which plans qualify for this reward?

Health plans

Your clients will need one of the following plans to be able to enjoy the Merlin Attractions reward:

  • Personal health insurance (excluding Vitality Health Lite plans)
  • Business health insurance (excluding Vitality at Work plans and Vitality Essentials)
  • Corporate health insurance or trust schemes with Vitality Plus benefits

Life insurance

Your client’s life insurance plan will need to include the following to be eligible for the Merlin Attractions reward:

  • Optimiser
  • A minimum monthly premium of £45 for single life plans, or £60 for joint life plans
  • A monthly fee of £5.50 per adult, to enjoy our rewards

Need more information?

We're here to answer any questions you have

Details correct as of December 2025. Terms and conditions apply.

We’re here to help

Health insurance

Health insurance

Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm

Life insurance

Life insurance

Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm

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Business Consultant

Unsure who your Business Consultant is? Email us to find out. 

Call charge information

Calls to ‘03’ numbers cost no more than a national rate call to a 01 or 02 number, whether from a mobile or a landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to ‘03’ numbers will be included.