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Enjoy a Rakuten TV movie rental, on us

Your clients can choose an on-demand movie rental every four weeks when they keep moving with Vitality insurance.

Qualifying plans, minimum premiums, T&Cs apply

Family lying down watching a film together

Watch whenever, without leaving home

Rakuten TV is your clients’ cinema at home, with a huge selection of on-demand movie rentals to immerse themselves in.

When your clients earn at least 12 activity points a week, for 4 weeks in a row, they can select an on-demand movie rental on us.

They’ll need a plan with Vitality Plus benefits and to choose Rakuten TV as their one of their Streaks Rewards via the Vitality UK app.

How to get the Rakuten TV reward?

It's easy. Your clients can get started in a few simple steps.

Your plan

Join Vitality

Your client will need a qualifying health or life insurance plan with Vitality Plus benefits

Dial activity

Get moving

They’ll need to earn at least 12 activity points a week, for 4 weeks in a row. And then log in to the Vitality UK app regularly to sync their points

Weekly rewards

Choose Rakuten TV

Your clients can choose Rakuten TV from the Monday after they hit their 4-week Streak

rewards

Your clients could save £65 each year

That's the same as 12 movie rentals with Rakuten TV. Plus, all these savings can help to offset the cost of your client's plan. It's a no brainer.

This saving example is based on a member with a Vitality Plus plan and Platinum status who has been rewarded 12 Rakuten TV vouchers. Based on movie rental prices being £5.49. Price correct as of December 2025.

Stanley and hot air balloons

Powered up rewards

Our top brands can help your clients stay motivated to get healthier. Plus, a new app experience to give them more choice with their plan when they consistently get active.

It's more for them, more for you and more for your business.

  • Go beyond just financial planning
    Help your clients look after their health with top-rated cover and next level rewards
  • Build stronger client relationships
    Enjoy more regular touchpoints, more cross-sell opportunities, and a stronger referral network
  • Give your clients value back – immediately
    Recommend next-level protection that can give your clients over £2,000 added value every year 1
1 Annual saving based on a Vitality Plus member on Platinum status, and regular use of the weekly, 4-weekly and monthly Active Rewards, and a range of other partner benefits.

Which plans qualify for this reward?

Your clients will need a plan with Vitality Plus to enjoy the Rakuten TV reward

Health plans

  • Personal health insurance plans (excluding Vitality Health Lite plans)
  • Business health insurance plans (excluding Vitality at Work plans and Vitality Essentials)
  • Corporate health insurance plans or trust schemes with Vitality Plus benefits

Life insurance

  • Any life insurance plan that includes Optimiser
  • With an additional monthly fee for Vitality Plus, currently £5.50 per month, per adult
  • A minimum monthly premium of £45 for single plans, or £60 for joint plans applies

Need more information?

We're here to answer any questions you have

Only your client can use their Rakuten TV movie rental voucher. Excludes Early Home Release, 4K and UHD movies.

Details correct as of December 2025. Terms and conditions apply.

We’re here to help

Health insurance

Health insurance

Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm

Life insurance

Life insurance

Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm

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Call charge information

Calls to '03' numbers cost no more than a national rate call to a 01 or 02 number, whether from a mobile or a landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to '03' numbers will be included.