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Business Protection

Key Person Protection Cover

Good Health, Good Business.

Award-winning cover when your clients need it most

  • Defaqto
  • Defaqto
  • Moneyfacts 2020 and 2021 best critical illness provider
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Our breakthrough Business Serious Illness Cover

It includes:

  • Simplified Cover - we've simplified Business Serious Illness Cover down to once choice between three distinct points
  • Simplified Multiple Claims - Business Serious Illness Cover can pay out multiple times so that members aren't left uninsured and uninsurable after their first claim
  • 100% payouts for more conditions than other insurer.1
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How does Key Person Protection help?

In a recent survey, 3 in 10 business owners said they were aware of a business that has gone bust following the death or serious illness of an owner, key employee, or business partner.1

There’s always key individuals that make big contributions to the success of a business. Losing one of these key people can have a serious impact on the financial health of the business – this is where Key Person Cover can help.

Building a plan

Key Person Protection Cover.

Key Reasons

1. The right plan for your clients business needs: We offer three levels of protection, with the flexibility to find a solution that suits your client’s business.
2. Award-winning Serious Illness Cover: Our Business Serious Illness Cover option pays out earlier and more often and protects your employees for longer.
3. More flexibility to suit your clients business: Through the extra cover options that we offer.
4. It’s easy to apply: Our Vitality Nurses can visit you to carry out your underwriting screening. Making it quicker for you and your employees to get the cover needed.
5. The Vitality Programme: Encourages your client and their employees to take steps towards a healthier future – and rewards them with real financial benefits.


We're here to help

Your Business Consultant is always ready to support you.


Adviser Hub

Quote, apply and manage your clients online.


Get in touch

Call us on 0345 601 0072. Lines open Monday - Friday 8.30am - 6pm


New to Vitality?

Let’s help you to realise your business potential.

1. Opinium Research on behalf of Vitality, February 2022
2. If your client chooses their cover to be Indexed at each plan anniversary, the cover will increase by the retail price index or the amount selected.
3. Your clients won’t be able to add both Business Serious Illness Cover and Disability for Cover for Business to their plan.
4. Defaqto Matrix, February 2023
5. Defaqto Engage, 2023
6. Defaqto verified statement, August 2022
7. Where your clients use the Guaranteed Insurability options more than once, the increase in the amount of cover will be added together. They will not be able to use Guaranteed Insurability Options any longer when the combined increases reach the lowest of: - 100% of the initial level of cover - £300,000.