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Business Protection

Key Person Cover

Good Health, Good Business

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In a recent survey, 3 in 10 business owners said they were aware of a business that has gone bust following the death or serious illness of an owner, key employee, or business partner 1.

There’s always key individuals that make big contributions to the success of a business. Losing one of these key people can have a serious impact on the financial health of the business – this is where Key Person Cover can help.

How does Key Person Protection help?

With many small and medium sized companies dependent on a few key people, Key Person Cover is designed to help protect your clients business in the event of death or terminal illness of one or more key employees.

If such an event happens, the plan pays out a lump sum to cover any loss in revenue or profits – helping to keep your clients business on track.

Looking for other business protection options?

Our business solutions can help give your client reassurance.

  • Shareholder and Partnership Cover

    Gives your clients a lump sum so they can keep control of the business if a shareholder or a business partner dies or suffers a serious illness.

  •    Business Loan Protection        

    Gives your clients a payment to repay business loans if a shareholder or a business partner dies or suffers a serious illness.

  •           Relevant Life Plan                     

    The cost-effective alternative to Life Cover. A tax-efficient way for your client to give their best people the best benefits.


With Optimiser, your clients will receive our best available premium - up to 30% lower than our standard premium on fixed-term cover. They can also keep their premiums low through doing healthy things and improving their Vitality status. With Platinum status, they'll see 0% annual increases in premium.

Now, Vitality Select is included on all plans for no extra cost, giving your clients access to a number of discounts and rewards.

When their monthly premium is above £45 for single Life plans and above £60 for joint Life plans, they can enjoy Vitality Plus for an extra £4.75 per person per month, giving them access to our extended range of discounts and rewards!
Find out more

Where to next?

  •          Additional Options                      

    Enhance your clients' cover with a range of additional options to suit their needs and budgets.

  •               Trusts and tax                            

    There’s multiple benefits to putting a plan into Trust. Setting up a trust can be easier than you think and can provide your clients with real financial and protection benefits.

  •                Online tools                  

    Explore our wide range of online tools, designed to support your client conversations and help to grow your business.

  • Business Protection Literature Library

    Find our Business Protection literature.

1. Vitality research, 2022
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