Skip to Content

Business Protection

Shareholder and Partnership Cover

Good Health, Good Business

adviser hub login

What is Shareholder and Partnership Cover?

If a business owner dies or suffers a terminal illness, their share of the business usually passes to their beneficiaries. To regain control of that share, surviving business owners may need to buy that individual’s part of the business. Many business don’t have the money to do this and it can be costly to borrow.

In our recent survey of business owners, 58% said they do not have a contingency plan for their business1.

How does Shareholder and Partnership Cover help?

We’ll pay a lump sum if a business owner dies or suffers a terminal illness. This provides the capital to enable the surviving business owners to buy that individual’s share of the business – allowing them to keep control.

Looking for other business protection options?

Our business solutions can help give your client reassurance.

  •            Key Person Cover                      

    Gives your clients a payment to help protect their profits if an employee dies or suffers a serious illness.

  •    Business Loan Protection        

    Gives your clients a payment to repay business loans if a shareholder or a business partner dies or suffers a serious illness.

  •           Relevant Life Plan                     

    The cost-effective alternative to Life Cover. A tax-efficient way for your client to give their best people the best benefits.


With Optimiser, your clients will receive our best available premium - up to 30% lower than our standard premium on fixed-term cover. They can also keep their premiums low through doing healthy things and improving their Vitality status. With Platinum status, they'll see 0% annual increases in premium.

Now, Vitality Select is included on all plans for no extra cost, giving your clients access to a number of discounts and rewards.

When their monthly premium is above £45 for single Life plans and above £60 for joint Life plans, they can enjoy Vitality Plus for an extra £4.75 per person per month, giving them access to our extended range of discounts and rewards!
Find out more

Where to next?

  •          Additional Options                      

    Enhance your clients' cover with a range of additional options to suit their needs and budgets.

  •               Trusts and tax                            

    There’s multiple benefits to putting a plan into Trust. Setting up a trust can be easier than you think and can provide your clients with real financial and protection benefits.

  •                Online tools                  

    Explore our wide range of online tools, designed to support your client conversations and help to grow your business.

  • Business Protection Literature Library

    Find our Business Protection literature.

1. Vitality research, 2022
Contact your Business Consultant
or call 0345 601 00720

Lines are open:
Monday - Friday 8.30am - 6pm