Optimiser
Optimiser gives your clients access to our best available premium.
We believe your clients should be rewarded for their healthy choices
That's why Optimiser gives your clients access to our best available premium.
From day one, Optimiser gives your clients up to 40% off our standard premiums on our award-winning life insurance1.
And they can keep their premiums low when they make healthy choices with the Vitality Programme.
That's good for them, good for you and good for us.
Value first protection for every dream home
With mortgage borrowing at its strongest level in months*, now is the ideal time to bring protection into every mortgage conversation.
We’re helping to add even more value to your client conversations with a limited-time offer!
Until 31 March 2026, your clients can receive up to a £100 John Lewis & Partners E-Gift Card when they take out a qualifying personal protection plan in connection to a mortgage. A simple way to add extra value with your clients.
Qualifying plans, minimum premiums, terms and conditions apply.
Benefits
Good for your clients
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Lower premiums
- £40m saved in lower premiums through Optimiser in 20243
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Better protection
- Members with Optimiser are 78% more likely to take out Serious Illness Cover or Income Protection4
And, good for you too
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Higher engagement
- With Optimiser, your clients are three times as likely to engage with Vitality by getting to Silver status or above3
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Lower lapse rates
- And those that do engage with the programme are up to 46% less likely to cancel their plans5
How it works
Where to next?
We're here to help
Your Business Consultant is always ready to support you.
1. Defaqto, 2023
2. Vitality Analysis, 2023
3. VitalityLife Claims and Shared Value Report 2025
4. Alongside Life Cover
5. VitalityLife Shared Value Modelling, 2023
6. Vitality Analysis of members engaged with the Vitality Programme, 2024
7. An additional fee of £5.50 per adult, per month may apply.