Optimiser
In 2022, our clients saved £42m through Optimiser discounts.1
Offer the best premium
The idea of Optimiser is simple: the more your clients look after their health, the more likely they are to stay
healthy.
Optimiser also gives your client access to our best available premiums - up to 40% off standard premiums. Plus, when they engage with the Vitality Programme you can maintain their premiums over time.
That's good for them, good for you and good for us.
How it works
Good for you and your business
Reduced lapse rates
Engaged members with Optimiser are up to 39% less likely to lapse their plan than those without Optimiser, resulting in more profitable and reliable business.1
Increased client size
Optimiser provides access to our best available premium, which promotes more comprehensive levels of cover to be selected. Optimised cases have a benefit size 52% higher than non-Optimised cases on average.3
Healthier clients
Highly engaged members have a 41% lower mortality rate than non-engaged members1. Showing that the Vitality Programme is an engaging proposition that generates significant member health benefits.
Navigating the cost-of-living crisis to support your clients
Our Director or Strategic Partnerships, Andy Philo, recently joined COVER in their studios to explore why immediate value in protection matters more than ever during the cost-of-living crisis. As client’s budgets become increasingly squeezed, now is the time to offer products that delivers tangible value from day one.
Where to next?
We're here to help
Your Business Consultant is always ready to support you.
2 Additional fees for Optimiser apply.
3 VitalityLife Claims and Benefits Report, 2022.