Get a cinema ticket, on us
Your clients can choose a weekly cinema ticket discount when they get moving. Plus, with qualifying plans, they can get a cinema ticket on us every 4 weeks when they keep moving.
Qualifying plans, minimum premiums, T&Cs apply
More movie magic awaits
A trip to the cinema is the perfect way to unwind. Whatever your client fancies, there’s something for everyone with this reward.
When your client earns points for getting active, they can pick the cinema reward every week. And clients with Vitality Plus plans can keep moving to choose even more.
They can choose a cinema ticket on us every 4 weeks when they hit a 4-week Streak of earning at least 12 activity points a week, for four weeks in a row. On top of this, they can get an additional 50% off a cinema ticket each month when they keep moving and Play weekly.
Depending on your clients’ plan, they’ll get to choose:
- Weekly - 50% off one cinema ticket at ODEON or Vue every week
- Every 4 weeks - With Vitality Plus, they can choose a cinema ticket entirely on us, every 4 weeks when they hit a 4-week Streak1
- Monthly - And with Vitality Plus, they can play weekly to choose 50% off an ODEON or Vue cinema ticket, every month
Save up to £114 each year
That's the same as 12 cinema tickets, entirely on us. Plus, all these savings can help to offset the cost of your client's plan. It's a no brainer.
This saving value is an example of a Vitality Plus member with Platinum status who has chosen Cinema as their reward on 12 occasions. Based on the average ticket price of £9.50 for Vue cinemas. Price correct as of April 2025.
How can they get the cinema reward?
It's pretty simple, get active and get regularly rewarded
Join Vitality
Your client will need a qualifying health plan or life insurance plan. To enjoy the monthly reward too, their plan will need Vitality Plus benefits
Get moving
They’ll need to track their everyday steps, gym visits and workouts with us. And make sure to sync their points to the Vitality UK app
Pick weekly rewards
If they earn 12 activity points in the previous week they can log into the Vitality UK app and pick 50% off a cinema ticket that week
Unlock more
Clients with Vitality Plus can keep moving to unlock Streak Rewards and also play for more, every month
Which plans qualify for this reward?
Health plans
Your clients can enjoy the weekly Cinema reward with any Health insurance plan or trust scheme, including Vitality at Work and Vitality Health Lite plans.
To be eligible for the Streak Reward and the additional 50% off a cinema ticket, every month, your client will need a:
- Personal health insurance plan (excluding Vitality Health Lite plans)
- Business health insurance plan (excluding Vitality at Work plans and Vitality Essentials)
- Corporate health insurance plans or trust schemes with Vitality Plus benefit
Life insurance
Your client can enjoy the weekly Cinema reward with any Life insurance plan with Vitality Select benefits.
To be eligible for the Streak Reward and the additional 50% off a cinema ticket, every month, your client will need:
- Optimiser
- A minimum monthly premium of £45 for single plans, or £60 for joint plans
- A monthly fee of £5.50 per adult to enjoy the rewards
Powered up rewards
Our top brands can help your clients stay motivated to get healthier. Plus, a new app experience to give them more choice with their plan.
It’s more for them, more for you and more for your business.
- Go beyond just financial planning
Help your clients look after their health with top-rated cover and next-level rewards - Build stronger client relationships
Enjoy more regular touchpoints, more cross-sell opportunities and a stronger referral network - Give your clients value back – immediately
Recommend next-level protection that can give your clients over £2,000 added value every year 1
1 Annual saving based on a Vitality Plus member on Platinum status, and regular use of the weekly, 4-weekly and monthly Active rewards, and a range of other partner benefits
Need more information?
We're here to answer any questions you have
In absolutely no circumstances can voucher codes be sold or gifted to third parties by a member.
Details correct as of December 2025.
Where to next?
We’re here to help
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.
Call charge information
Calls to ‘03’ numbers cost no more than a national rate call to a 01 or 02 number, whether from a mobile or a landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to ‘03’ numbers will be included.