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  The world is moving fast organisations also need to

  Against a backdrop of immense change in the UK, a more considered approached to employee wellbeing interventions is what’s needed, writes Pippa Andrews Director of Corporate Business for Vitality.
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  James' Story: 'Screening saved my life'

  To mark Prostate Cancer Awareness Month in March, Vitality member James offers his story showing the power of screening and how early intervention positively impacted his prostate cancer diagnosis.
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  Three real life claims you might not expect to be paid

  VitalityLife Managing Director, Justin Taurog, talks us through three real-life claim case studies to remind us of the power of comprehensive severity-based cover.
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  Supporting employees in an ever changing workplace

  Dame Carol Black and Director of the Vitality Performance Champions, Maggie Alphonsi, explored how employers are supporting staff in a rapidly changing world on our recent Forward Thinking webinar.
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  'Prevention is in our DNA'

  Given high demand and rising claims incidence, embedding prevention into private medical insurance (PMI) is helping to manage costs and deliver better health outcomes, writes VitalityHealth Distribution Director Athos Rushovich.
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  What is a habit and why does it matter?

  By applying an understanding of behavioural economics, we can be much more effective in helping people to make positive lifestyle choices and form healthy habits that last.
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  'The tide is changing! Now is the time for quality over price'

  The protection market needs to move with times, which means embracing quality over price once and for all, writes Vitality’s Chief Operations and Growth Officer Greg Levine.
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  Health leaders call for preventative approach to healthcare

  A landmark report into the state of health and social care in Britain, using Vitality data, was published at The Times Health Summit in London.
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  Three key insights from Britain's Healthiest Workplace

  With UK productivity steadily declining and UK employees facing a raft of health and wellbeing challenges, we share what we’ve learnt from our latest set of Britain’s Healthiest Workplace data.
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  Hayley's Story - Serious Illness Cover case study

  With people more likely to survive a serious illness than ever, the need for cover to remain in place after a claim has never been more important. As Hayley Morris found out first hand.
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  Traditional forms of protection are swiftly becoming outdated

  In the year ahead, the protection industry can play a vital role in not just helping people become more financially resilient but healthier too. However, the industry must keep evolving to meet the changing needs of consumers and their adviser, writes VitalityLife Managing Director Justin Taurog.
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  Claire Ginnelly on Vitality's new intermediary board

  We sat down with Claire Ginnelly, industry expert and chair of Vitality’s Health Intermediary Advisory Board, to hear how Vitality is collaborating with advisers to tackle the issues they’re facing and deliver sustainable healthcare fit for the rapidly changing PMI landscape.
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  To close the protection gap IP must work harder

  It's essential that income protection meets the needs of today’s consumers and their adviser – not yesterday’s – writes Rob Harvey, Vitality Adviser Editor.
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  "So seamless, the care has been really exceptional" - Ashleigh's Story

  With everyday care services, such as virtual GPs, in high demand and now an integral part of health insurance plans, Vitality member Ashleigh shares her experience using the Vitality GP app and how it helped to secure an integrated referral as part of a seamless healthcare journey.
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  How our healthy choices are all connected (and why this matters)

  To improve people’s health and wellbeing requires a holistic approach. At a time when UK health is on the decline and impacting productivity, it’s clear that more needs to be done upstream to drive sustainable behaviour change and help people live in better health.
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  "We have got to find smarter ways to manage demand"

  VitalityHealth Managing Director Dr Keith Klintworth recently sat down with Owain Thomas, Editor and Research Director at Health & Protection, to discuss how PMI products are evolving to meet the changing needs of clients in the current market. Watch the interview below.
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  Five facts about Serious Illness Cover you might not know

  By adopting an alternative approach to how the product works, more aligned to the trends shaping our world and the evolving needs of today’s consumer, Serious Illness Cover can help to deliver better outcomes and more relevant cover for your clients.
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  Critical Illness Cover needs more than just a name change

  Given the rapidly changing needs of clients, critical illness cover needs more than just a rebrand, writes Greg Levine, Chief Operations and Growth Officer at Vitality.
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  Five PMI trends based on Vitality claims data

  With the healthcare landscape shifting significantly in recent times, these are the main trends currently shaping the PMI market.
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  In the face of significant volatility UK healthcare needs to innovate

  To remain sustainable and meet the changing needs of society, the PMI sector will need to adapt and innovate, writes Dr Keith Klintworth, Managing Director VitalityHealth.
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  Health Insurance: The Next Generation

  On 19th October, we broadcast our 2023 Health Business Update. We unveiled a series of enhancements to our health insurance proposition. We also revealed our latest Health Claims Insights Report.
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  The world is changing fast. Protection also needs to

  Given the age of volatility we live in, protection needs to move with the times, writes Greg Levine, Chief Operations and Growth Officer at Vitality.
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  The protection market needs innovation - not consolidation

  With the life insurance market showing signs of consolidation, protection product development and competition through continued innovation has never been more vital, writes VitalityLife Managing Director Justin Taurog.
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  Why better client engagement is good for everyone

  Next in our Catalysing behaviour change series, Lara Fascione, Vitality Group Retention & Adviser Operations Director explores how harnessing the power of engagement can deliver benefits for clients and advisers alike.
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  Protection must evolve to meet changing customer needs

  With the ongoing economic challenges highlighting the need for better financial resilience, it’s never been more important for advisers to be discussing protection insurance with their clients, writes Justin Taurog, Managing Director VitalityLife.
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  Why making healthy decisions is not easy

  People are generally over-confident when it comes to their health, making meaningful lifestyle change is an uphill struggle. The answer to this lies in behavioural economics.
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  How advisers can overcome Optimism Bias

  People tend to be overconfident when it comes to certain risks, particularly their own health and wellbeing, but this is something advisers will be all-too familiar with, writes Greg Levine, Chief Operations and Growth Officer, Vitality.
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  Five super-convenient healthcare services your clients can use at home

  Whether it’s checking a lump or speaking to a GP, getting access to care when we need it most is fundamental to our health. There are now an increasing range of digital treatments available to your clients at their fingertips, writes Vitality Magazine’s Olivia Matsell.
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  Everything is digital these days... why not healthcare too?

  There’s increasingly no reason why digitisation shouldn’t be embraced within PMI, writes Greg Levine, Vitality’s Chief Operations and Growth Officer.
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  How to make employee wellbeing programmes inclusive

  Everyone is different. When it comes to employee wellbeing programmes, a one-size-fits-all approach is not enough.
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  How PMI can unlock employee health and wellbeing engagement

  PMI cover that provides employees with a proven behaviour change programme linked to healthcare benefits can be the key to unlocking engagement and driving positive lifestyle changes, writes Pippa Andrews, Director of Corporate Business for Vitality.
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  Why PMI needs to deliver everyday care

  Given the growing health challenges the country is facing, PMI needs to play an expanding role in helping to deliver better access to a broader range of healthcare, writes Dr Keith Klintworth, Managing Director for VitalityHealth.
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