Get healthy rewards at itsu
Your clients can choose 25% off a freshly made meal each week. With a qualifying plan, they can unlock a meal on us every 4 weeks when they keep moving plus an additional monthly discount when they Play weekly.
Qualifying plans, minimum premiums, T&Cs apply
Healthier has never tasted better
It’s not always easy to make healthy choices when you’re on the go. So, we’re here to make it easier – and tastier – for your clients.
When your client earns points for getting active, they can pick the itsu reward in the Vitality UK app every week. And if they have Vitality Plus they can choose further rewards.
They can choose a meal on us every 4 weeks when they hit a 4-week Streak. On top of this, they can get an additional 25% off a meal each month when they keep moving and Play every week.
Depending on their plan, your clients can choose:
- Weekly - 25% off any freshly-made main meal at itsu every week
- Every 4 weeks - Clients with Vitality Plus can choose an itsu meal entirely on us, every 4 weeks when they hit a 4-week Streak
- Monthly - And clients with Vitality Plus can play weekly to choose 25% off a freshly made meal, every month.
How can they get the itsu reward?
It's pretty simple, your clients can get started in a few simple steps
Join Vitality
Your client will need a qualifying health plan or life insurance plan. To enjoy the 4-weekly meal and monthly reward too, their plan will need Vitality Plus benefits
Get moving
They’ll need to track their everyday steps, gym visits and workouts with us. And make sure to sync their points to the Vitality UK app
Get rewarded
If they earn 12 activity points in a week they can log into our app and pick itsu as their reward to enjoy a 25% discount every week
Unlock even more
Clients with Vitality Plus can keep moving to unlock Streak Rewards every 4 weeks and play for more, every month
Your client could save £152 a year with this reward
That means an itsu Vitality'Bowl 12 times a month, entirely on us. Plus, all these savings can help offset the cost of your client's plan. What's not to love?
Powered up rewards
Our top brands can help your clients stay motivated to get healthier. Plus, a new app experience to give them more choice with their plan when they consistently get active.
It’s more for them, more for you and more for your business.
- Go beyond just financial planning
Help your clients look after their health with top-rated cover and next-level rewards - Build stronger client relationships
Enjoy more regular touchpoints, more cross-sell opportunities and a stronger referral network - Give your clients value back – immediately
Recommend next-level protection that can give your clients over £2,000 added value every year 1
Which plans qualify for this reward?
Health plans
All your clients will be eligible for the 25% weekly discount at itsu if their plan has Vitality Select or Vitality Plus benefits.
To be eligible for the meal on us, through Streak Rewards, and the additional 25% off a freshly made meal every month, your client will need:
- Personal health insurance (excluding Vitality Health Lite plans)
- Business health insurance (excluding Vitality at Work plans and Vitality Essentials)
- Corporate health insurance or trust scheme with Vitality Plus benefits
Life insurance
All your clients will be eligible for the 25% weekly discount at itsu if their plan has Vitality Select benefits.
To be eligible for the meal on us, through Streak Rewards, and the additional 25% off a freshly made meal every month, your client will need a life insurance plan with:
- Optimiser
- A minimum monthly premium of £45 for single life plans, or £60 for joint life plans
- A monthly fee of £5.50 per adult to enjoy rewards
Need more information?
We're here to answer any questions you have
Details correct as of December 2025. Terms and conditions apply.
Where to next?
We’re here to help
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.