Top brands to get healthier
Your clients could save hundreds every year on top brands that help them live a healthier lifestyle. That includes fitness devices, a gym membership and more.
£82 million was returned to our members through the Vitality Programme in 2023*
Keep them coming back
Give your clients more reason to stay, with Vitality discount and rewards.
- Real value: Members saved 28% of their premium through rewards on average1
- Better retention: Clients are 39% less likely to cancel when they get healthier with us2
- Discounts and rewards: They save up to £332 a year on average when they look after their health3
Explore our full range of discounts and rewards
Allen Carr
Your clients can save up to £379 with this stop smoking programme


Bluecrest health assessments
Qualifying clients can get 100% off a health screening. All other clients can get 50% off as standard.

Caffè Nero
When your clients get active, they can earn weekly treats from Caffè Nero

Champneys
Your clients can get 75% off one, two and three night Spa Stays and Spa Days

Vitality American Express® Credit Card
When your clients get active, they get American Express and Vitality benefits on the Card





itsu
When your clients get active, they can earn a weekly discounts and a freshly-made meal at itsu each month

Mindful Chef
When your clients get active, they can get £5 or £10 off Mindful Chef boxes every week

Mr & Mrs Smith
Your clients can get up to 25% off luxury and boutique hotels. A spending cap applies

Nuffield Health Gyms
Your clients can get up to 50% off monthly gym membership fees. A joining fee will apply.

ODEON or Vue
When your clients gets active, they can earn a cinema ticket every month


Peloton
Your clients can get cashback on a Peloton Bike, Bike+ or Tread when they stay active.


PureGym
Your client can get up to 50% off a Plus membership at PureGym. A joining fee will apply.

Rakuten TV
Your clients can enjoy a weekly movie with Rakuten TV when they get active


Second Nature
12 months access to Second Nature for £20, to help your clients get healthier
Specialized
Your clients can get 25% off selected bikes or 15% off selected Turbo e-Bikes with Specialized

SportsShoes.com
Your clients can get up to 50% off a pair of in-season running shoes every plan year

Virgin Active
Your clients can get up to 50% off monthly membership fees. A joining fee will apply.

Vitality American Express® Credit Card
When your clients get active they get American Express and Vitality benefits on the Card

Vitality Healthcheck
Your clients can earn up to 680 Vitality points for taking the Vitality Healthcheck

Waitrose & Partners
Your clients can get up to 25% cashback on Good Health food when they get active. A monthly spend cap applies

WeightWatchers
Your clients can get a WeightWatchers Premium membership for 6 months for £30

Withings
Your clients can get 20% off selected Withings smart watches and smart scales. P&P applies

Caffè Nero
When your clients get active, they can earn weekly treats from Caffè Nero

Mindful Chef
When your clients get active, they can get £5 or £10 off Mindful Chef boxes every week

ODEON or Vue
When your clients gets active, they can earn a cinema ticket every month

Rakuten TV
Your clients can enjoy a weekly movie with Rakuten TV when they get active

Vitality American Express® Credit Card
When your clients get active they get American Express and Vitality benefits on the Card

Waitrose & Partners
Your clients can get up to 25% cashback on Good Health food when they get active. A monthly spend cap applies

itsu
When your clients get active, they can earn a weekly discounts and a freshly-made meal at itsu each month

Mindful Chef
When your clients get active, they can get £5 or £10 off Mindful Chef boxes every week

Waitrose & Partners
Your clients can get up to 25% cashback on Good Health food when they get active. A monthly spend cap applies

WeightWatchers
Your clients can get a WeightWatchers Premium membership for 6 months for £30

Bluecrest health assessments
Qualifying clients can get 100% off a health screening. All other clients can get 50% off as standard.

Vitality Healthcheck
Your clients can earn up to 680 Vitality points for taking the Vitality Healthcheck

Allen Carr
Your clients can save up to £379 with this stop smoking programme

Second Nature
12 months access to Second Nature for £20, to help your clients get healthier
WeightWatchers
Your clients can get a WeightWatchers Premium membership for 6 months for £30




Nuffield Health Gyms
Your clients can get up to 50% off monthly gym membership fees. A joining fee will apply.


Peloton
Your clients can get cashback on a Peloton Bike, Bike+ or Tread when they stay active.


PureGym
Your client can get up to 50% off a Plus membership at PureGym. A joining fee will apply.


Specialized
Your clients can get 25% off selected bikes or 15% off selected Turbo e-Bikes with Specialized

SportsShoes.com
Your clients can get up to 50% off a pair of in-season running shoes every plan year

Virgin Active
Your clients can get up to 50% off monthly membership fees. A joining fee will apply.

Withings
Your clients can get 20% off selected Withings smart watches and smart scales. P&P applies

Vitality American Express® Credit Card
When your clients get active, they get American Express and Vitality benefits on the Card

Mr & Mrs Smith
Your clients can get up to 25% off luxury and boutique hotels. A spending cap applies

Champneys
Your clients can get 75% off one, two and three night Spa Stays and Spa Days

Vitality American Express® Credit Card
When your clients get active, they get American Express and Vitality benefits on the Card


Mr & Mrs Smith
Your clients can get up to 25% off luxury and boutique hotels. A spending cap applies

How your client can lead a healthier life
Our healthy living programme is designed to make your clients healthier. Here's how it works...
They understand their health
Your clients will answer a few quick questions. We then give them tips on how to improve and guide them to book their yearly healthcheck
They get healthier
They also get access to all the discounts they need to build healthy habits that stick
They get rewarded
They'll earn regular rewards from top brands when they get healthier, so they can save money while they enjoy a healthier life
We’re here to help
Your Business Consultant is always ready to support you.
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.
*VitalityLife Claims and Benefits Report, 2024
1VitalityLife Claims and Benefits Report, 2023
2Vitality experience analysis, 2022
3Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.