Vitality Select and Vitality Plus
£99m saved by members through the Vitality Programme in 2024.1
Vitality Select
Included as standard if your clients’ total monthly premiums are below £45 for Single life plans, or £60 for Joint life plans.
- They’ll receive access to a selection of discounts and rewards – including Expedia and Caffè Nero
There’s no extra cost for any members on the plan, including children.
Vitality Plus
Included with Optimised plans where your clients’ total monthly premiums are above £45 for Single life plans, or £60 for Joint life plans.
They'll get:
- Access to our extended range of discounts and rewards – including ODEON or Vue, Merlin Attractions and Apple Watch
- One Vitality Healthcheck included for one member on the plan in the first year, at no extra cost
- Children on the plan will also receive access to the Vitality Programme
There’ll be an additional monthly fee of £5.50 per adult to enjoy the rewards.
What rewards can these plans get?
Allen Carr
Your clients can save up to £379 with this stop smoking programme
Bluecrest health assessments
Qualifying clients can get 100% off a health screening. All other clients can get 50% off as standard.
Champneys
Your clients can get 75% off one, two and three night Spa Stays and Spa Days
American Express ® Credit Card
When your clients get active, they get American Express and Vitality benefits on the Card
itsu
Your clients can choose a weekly discount when they get moving. Qualifying clients can also unlock a meal on us every 4 weeks and a monthly discount too.
Mindful Chef
When your clients get active, they can get £5 or £10 off Mindful Chef boxes every week depending on their plan
Nuffield Health Gyms
Your clients can get up to 50% off monthly gym membership fees. A joining fee will apply,
ODEON or Vue
Your clients can choose a weekly discount when they get moving. Qualifying clients can also unlock a cinema ticket on us every 4 weeks and a monthly discount too.
PureGym
Your client can get up to 50% off a Plus membership at PureGym. A joining fee will apply,
Specialized
Your clients can get 25% off selected bikes or 15% off selected Turbo e-Bikes with Specialized
SportsShoes.com
Your clients can get up to 50% off a pair of in-season running shoes every plan year
Virgin Active
Your clients can get up to 50% off monthly membership fees. A joining fee will apply,
Vitality Healthcheck
Your clients can earn up to 680 Vitality points for taking the Vitality Healthcheck
WeightWatchers
Your clients can get a WeightWatchers Premium membership for 6 months for £30
Withings
Your clients can get 20% off selected Withings smart watches and smart scales. P&P applies
Allen Carr
Your clients can save up to £379 with this stop smoking programme
Amazon.co.uk Gift Card
Qualifying clients can keep moving for the chance of a monthly gift card
Bluecrest health assessments
Qualifying clients can get 100% off a health screening. All other clients can get 50% off as standard.
Carluccio's
Qualifying clients can choose a meal from a range of Italian classics every 4 weeks, when they keep moving.
Champneys
Your clients can get 75% off one, two and three night Spa Stays and Spa Days
American Express ® Credit Card
When your clients get active, they get American Express and Vitality benefits on the Card
itsu
Your clients can choose a weekly discount when they get moving. Qualifying clients can also unlock a meal on us every 4 weeks and a monthly discount too.
Merlin Attractions
Get moving to choose 30% off up to four Online Advance tickets with a qualifying plan
Mindful Chef
When your clients get active, they can get £5 or £10 off Mindful Chef boxes every week depending on their plan
Mr & Mrs Smith
Qualifying clients can get up to 25% off luxury and boutique hotels. A spending cap applies
Nuffield Health Gyms
Your clients can get up to 50% off monthly gym membership fees. A joining fee will apply,
ODEON or Vue
Your clients can choose a weekly discount when they get moving. Qualifying clients can also unlock a cinema ticket on us every 4 weeks and a monthly discount too.
Peloton
Qualifying clients can get cashback on a Cross Training Peloton Bike, Bike+ or Tread when they stay active.
PureGym
Your client can get up to 50% off a Plus membership at PureGym. A joining fee will apply,
Rakuten TV
Qualifying clients can choose an on-demand movie rental every 4 weeks, when they keep moving.
Specialized
Your clients can get 25% off selected bikes or 15% off selected Turbo e-Bikes with Specialized
SportsShoes.com
Your clients can get up to 50% off a pair of in-season running shoes every plan year
Virgin Active
Your clients can get up to 50% off monthly membership fees. A joining fee will apply,
Vitality American Express® Credit Card
When qualifying clients get active they get American Express and Vitality benefits on the Card
Vitality Healthcheck
Your clients can earn up to 680 Vitality points for taking the Vitality Healthcheck
Waitrose & Partners
Qualifying clients can get up to 25% cashback on Good Health food when they get active. A monthly spend cap applies
WeightWatchers
Your clients can get a WeightWatchers Premium membership for 6 months for £30
Withings
Your clients can get 20% off selected Withings smart watches and smart scales. P&P applies
We're here to help
Your Business Consultant is always ready to support you.
Call charge information
Calls to '03' numbers cost no more than a national rate call to a 01 or 02 number, whether from a mobile or a landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to '03' numbers will be included.
1VitalityLife Claims and Shared Value Report 2025