Top brands to get healthier
Your clients could save hundreds every year on top brands that help them live a healthier lifestyle. That includes fitness devices, a gym membership and more.
£99 million was returned to our members through the Vitality Programme in 20241
Keep them coming back
Give your clients more reason to stay, with Vitality discount and rewards.
• Real value: members received £99m worth of rewards and savings with Vitality in 20241
• Better retention: members who get healthier with us were up to 47% less likely to cancel their plan2
• Discounts and rewards: members saved £244 on average through the Vitality Programme in 20243
Time for more
This year we’re making the Vitality Programme bigger and better for your clients. Delivering an experience that’s:
Explore our full range of discounts and rewards
Allen Carr
Your clients can save up to £379 with this stop smoking programme
Amazon.co.uk Gift Card
Qualifying clients can keep moving for the chance of a monthly gift card
Bluecrest health assessments
Qualifying clients can get 100% off a health screening. All other clients can get 50% off as standard.
Carluccio's
Qualifying clients can choose a meal from a range of Italian classics every 4 weeks, when they keep moving.
Champneys
Your clients can get 75% off one, two and three night Spa Stays and Spa Days
Deliveroo Plus Gold
Qualifying clients can choose a 30-day Plus Gold membership every 4 weeks, when they keep moving.
American Express ® Credit Card
When your clients get active, they get American Express and Vitality benefits on the Card
itsu
Your clients can choose a weekly discount when they get moving. Qualifying clients can also unlock a meal on us every 4 weeks and a monthly discount too.
Merlin Attractions
Get moving to choose 30% off up to four Online Advance tickets with a qualifying plan
Mindful Chef
When your clients get active, they can get £5 or £10 off Mindful Chef boxes every week depending on their plan
Mr & Mrs Smith
Qualifying clients can get up to 25% off luxury and boutique hotels. A spending cap applies
Nuffield Health Gyms
Your clients can get up to 50% off monthly gym membership fees. A joining fee will apply,
ODEON or Vue
Your clients can choose a weekly discount when they get moving. Qualifying clients can also unlock a cinema ticket on us every 4 weeks and a monthly discount too.
Peloton
Qualifying clients can get cashback on a Cross Training Peloton Bike, Bike+ or Tread when they stay active.
PureGym
Your client can get up to 50% off a Plus membership at PureGym. A joining fee will apply,
Rakuten TV
Qualifying clients can choose an on-demand movie rental every 4 weeks, when they keep moving.
Second Nature
12 months access to Second Nature for £20, to help your clients get healthier
Specialized
Your clients can get 25% off selected bikes or 15% off selected Turbo e-Bikes with Specialized
SportsShoes.com
Your clients can get up to 50% off a pair of in-season running shoes every plan year
Virgin Active
Your clients can get up to 50% off monthly membership fees. A joining fee will apply,
Vitality American Express® Credit Card
When qualifying clients get active they get American Express and Vitality benefits on the Card
Vitality Healthcheck
Your clients can earn up to 680 Vitality points for taking the Vitality Healthcheck
Waitrose & Partners
Qualifying clients can get up to 25% cashback on Good Health food when they get active. A monthly spend cap applies
WeightWatchers
Your clients can get a WeightWatchers Premium membership for 6 months for £30
Withings
Your clients can get 20% off selected Withings smart watches and smart scales. P&P applies
Amazon.co.uk Gift Card
Qualifying clients can keep moving for the chance of a monthly gift card
Carluccio's
Qualifying clients can choose a meal from a range of Italian classics every 4 weeks, when they keep moving.
itsu
Your clients can choose a weekly discount when they get moving. Qualifying clients can also unlock a meal on us every 4 weeks and a monthly discount too.
Merlin Attractions
Get moving to choose 30% off up to four Online Advance tickets with a qualifying plan
ODEON or Vue
Your clients can choose a weekly discount when they get moving. Qualifying clients can also unlock a cinema ticket on us every 4 weeks and a monthly discount too.
Rakuten TV
Qualifying clients can choose an on-demand movie rental every 4 weeks, when they keep moving.
Vitality American Express® Credit Card
When qualifying clients get active they get American Express and Vitality benefits on the Card
Waitrose & Partners
Qualifying clients can get up to 25% cashback on Good Health food when they get active. A monthly spend cap applies
itsu
Your clients can choose a weekly discount when they get moving. Qualifying clients can also unlock a meal on us every 4 weeks and a monthly discount too.
Mindful Chef
When your clients get active, they can get £5 or £10 off Mindful Chef boxes every week depending on their plan
Waitrose & Partners
Qualifying clients can get up to 25% cashback on Good Health food when they get active. A monthly spend cap applies
WeightWatchers
Your clients can get a WeightWatchers Premium membership for 6 months for £30
Bluecrest health assessments
Qualifying clients can get 100% off a health screening. All other clients can get 50% off as standard.
Vitality Healthcheck
Your clients can earn up to 680 Vitality points for taking the Vitality Healthcheck
Allen Carr
Your clients can save up to £379 with this stop smoking programme
Second Nature
12 months access to Second Nature for £20, to help your clients get healthier
WeightWatchers
Your clients can get a WeightWatchers Premium membership for 6 months for £30
Nuffield Health Gyms
Your clients can get up to 50% off monthly gym membership fees. A joining fee will apply,
Peloton
Qualifying clients can get cashback on a Cross Training Peloton Bike, Bike+ or Tread when they stay active.
PureGym
Your client can get up to 50% off a Plus membership at PureGym. A joining fee will apply,
Specialized
Your clients can get 25% off selected bikes or 15% off selected Turbo e-Bikes with Specialized
SportsShoes.com
Your clients can get up to 50% off a pair of in-season running shoes every plan year
Virgin Active
Your clients can get up to 50% off monthly membership fees. A joining fee will apply,
Withings
Your clients can get 20% off selected Withings smart watches and smart scales. P&P applies
American Express ® Credit Card
When your clients get active, they get American Express and Vitality benefits on the Card
Mr & Mrs Smith
Qualifying clients can get up to 25% off luxury and boutique hotels. A spending cap applies
Champneys
Your clients can get 75% off one, two and three night Spa Stays and Spa Days
American Express ® Credit Card
When your clients get active, they get American Express and Vitality benefits on the Card
Mr & Mrs Smith
Qualifying clients can get up to 25% off luxury and boutique hotels. A spending cap applies
How your client can lead a healthier life
Our healthy living programme is designed to make your clients healthier. Here's how it works...
They understand their health
Your clients will answer a few quick questions. We then give them tips on how to improve and guide them to book their yearly healthcheck
They get healthier
They also get access to all the discounts they need to build healthy habits that stick
They get rewarded
They'll earn regular rewards from top brands when they get healthier, so they can save money while they enjoy a healthier life
We’re here to help
Health insurance
Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm
Life insurance
Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm
Business Consultant
Unsure who your Business Consultant is? Email us to find out.
1 VitalityLife Claims and Shared Value Report 2025
2Vitality experience analysis, 2022
3Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.