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Vitality Programme

Top brands to get healthier

Your clients could save hundreds every year on top brands that help them live a healthier lifestyle. That includes fitness devices, a gym membership and more

Terms and conditions apply to each partner

£82 million was returned to our members through the Vitality Programme in 2023*

  • Defaqto 5 star rated 2024
Bike to work

Keep them coming back

Give your clients more reason to stay, with Vitality discount and rewards.

  • Real value: Members saved 28% of their premium through rewards on average1
  • Better retention: Clients are 39% less likely to cancel when they get healthier with us2
  • Discounts and rewards: They save up to £332 a year on average when they look after their health3

Explore our full range of discounts and rewards

How your client can lead a healthier life

Our healthy living programme is designed to make your clients healthier. Here's how it works...

Star users

They understand their health

Your clients will answer a few quick questions. We then give them tips on how to improve and guide them to book their yearly healthcheck

Dial life

They get healthier

They also get access to all the discounts they need to build healthy habits that stick

Weekly rewards

They get rewarded

They'll earn regular rewards from top brands when they get healthier, so they can save money while they enjoy a healthier life

We’re here to help

Your Business Consultant is always ready to support you. 

Health insurance

Health insurance

Call us on 0345 051 0044. Lines open Monday-Friday 8.30am-5:30pm

Life insurance

Life insurance

Call us on 0345 601 0072. Lines open Monday-Friday 8.30am-6pm

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Business Consultant

Unsure who your Business Consultant is? Email us to find out. 

*VitalityLife Claims and Benefits Report, 2024
1VitalityLife Claims and Benefits Report, 2023
2Vitality experience analysis, 2022
3Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.